Is Instagram TooLateagram?

It seems a bit ironic that an iconic brand with “instant” in its name may be severely impacted in crisis response by offering “too little, too late.”  ”Too late” is now the classic story of much crisis response and may well describe the latest attempt of Instagram co-founder and CEO Kevin Systrom to quell the storm and restore trust. The good news is that he has come forward with the appropriate response regarding the attempt to change Terms of Service language to allow the photo-sharing service to sell users photos. His first attempt was weak …

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Is Instagram TooLateagram?

It seems a bit ironic that an iconic brand with “instant” in its name may be severely impacted in crisis response by offering “too little, too late.”  ”Too late” is now the classic story of much crisis response and may well describe the latest attempt of Instagram co-founder and CEO Kevin Systrom to quell the storm and restore trust. The good news is that he has come forward with the appropriate response regarding the attempt to change Terms of Service language to allow the photo-sharing service to sell users photos. His first attempt was weak at best: in it he said basically, legalese is hard for…

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Is Instagram TooLateagram?

It seems a bit ironic that an iconic brand with “instant” in its name may be severely impacted in crisis response by offering “too little, too late.”  ”Too late” is now the classic story of much crisis response and may well describe the latest attempt of Instagram co-founder and CEO Kevin Systrom to quell the storm and restore trust. The good news is that he has come forward with the appropriate response regarding the attempt to change Terms of Service language to allow the photo-sharing service to sell users photos. His first attempt was weak at best: in it he said basically, legalese is hard…

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Instagram–is this the dumbest move ever? (and it gets worse)

I’m following with interest the online hubbub over instagram. The short of it is Instagram, owned by Facebook, changed their Privacy Policy and Terms of Service to include their right to sell the images on Instagram to anyone without any compensation. Not sure if they were going to let you know first, or just sell them. This is not sitting well with the digital lynch mob. I’ve already seen major organizations or industry groups sending emails out to their broad lists encouraging any Instagram account holders to immediately delete their accounts. The hashtag #boycottinstagram is going nuts–info on how to delete existing …

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