Shell Oil was attacked by Greenpeace and the Yes Men back in early summer in a sophisticated, cynical social media strategy. One of the key features was creating videos and a website that looked so much like the real Shell ads and website that it was bound to confuse. I predicted that this would not be the last of this sort of campaign. Sure enough, now ExxonMobil is being targeted in this particularly dark and cynical ad-lookalike. It’s called “Exxon hates your children.” It does seem to have the almost redeeming qualities that the anti-Shell campaign …
Article by Crisisblogger. Read entire story here.
